In today’s world, having an online presence is essential for any company or business. However, to be seen and attract audiences, effective digital marketing strategies need to be implemented. One of these strategies is Search Engine Optimization (SEO), which helps in developing and improving website accessibility to audiences and attracting qualitative and quantitative traffic. In this article, we have discussed the interpretation of SEO-related professions and examined the role of each of these professions in executing effective digital marketing strategies.

Here are the related professions in the order listed:


SEO Specialists:

Individuals specialized in search engine optimization who implement online marketing strategies for websites and companies.

The duties of SEO specialists (Search Engine Optimization) include:


Website Analysis and Evaluation: Analyzing the performance of the website in terms of search engine optimization, loading speed, URL structure, page structure, and other factors.

Keyword Research: Finding suitable keywords for each page of the website based on competitor analysis, user searches, and target audience preferences.

Content Optimization: Creating and optimizing content for the website, including creating engaging and valuable content, optimizing titles and meta descriptions, using keywords in content, and optimizing images and videos.

Technical Optimization: Implementing technical changes on the website to improve its structure and performance for search engines, including HTML code optimization, URL structure, using robots.txt and sitemap.xml files.

Link Building: Creating internal and external linking strategies to improve the website’s credibility and connections with other sites and increase rankings in search engines.

Monitoring and Analysis: Monitoring and analyzing the website’s performance in search engines, such as keyword rankings, website traffic, and user behavior, and implementing necessary improvements based on the data obtained.

Training and Consultation: Providing guidance and consultation to other teams on search engine optimization methods and implementing optimal SEO strategies

Content Managers:

Individuals responsible for creating, managing, and updating website content, providing optimized content to attract audiences and improve search engine rankings.

The duties of Content Managers include:

Content Strategy: Developing and expanding content strategy for the company’s website or blog, including determining topics, objectives, content types, and publication schedules.

Content Creation: Producing and creating textual, visual, and video content for presentation to the audience, including articles, blog posts, news, guides, and interactive content.

Content Management: Planning, selecting, and managing published content on the website or blog, including publication plans, scheduling, and content updates.

Content Optimization: Optimizing content for search engines (SEO) and improving accessibility and engagement of the audience, including using keywords, meta descriptions, and optimizing images and videos.

Website Management: Responsible for managing and overseeing the company’s website or blog, including creating new pages, updating content, and maintaining website quality and standards.

Analysis and Evaluation: Monitoring and analyzing content performance using analytical tools and metrics, including traffic volume, conversion rate, and search engine ranking.

Audience Interaction: Establishing communication with the audience through social media, email, and other communication channels to attract attention and create effective communication with them.

Collaboration with Other Teams: Collaborating with marketing, design, sales, and product teams to create content that aligns with the overall business strategy and helps achieve goals.


Digital Marketing Specialists:

Individuals who guide brands to success in the online world using digital marketing strategies, including SEO, online advertising, and other methods.

The tasks of digital marketing specialists include:

Marketing Strategy: Developing and implementing digital marketing strategies to improve the online presence of the company and increase sales, including setting objectives, selecting appropriate methods, and planning activities.

Market Analysis: Examining and analyzing the market and competitors, identifying target customers, understanding their needs and preferences, and identifying opportunities and threats in the market.

Online Advertising Management: Designing, managing, and optimizing online advertising on various platforms, including Google, Facebook, Instagram, and LinkedIn.

Customer Relationship Management: Establishing and managing relationships with customers through email marketing, social media, and other communication methods to attract new customers and retain existing ones.

Customer Experience Improvement: Analyzing and improving the customer experience on the website and other online channels, including optimizing user interface, purchase processes, and providing engaging and valuable content.

Content Management: Creating and managing suitable content for various channels based on marketing strategy and audience needs, including website content, blogs, emails, and social media posts.

Performance Analysis and Evaluation: Monitoring and analyzing the performance of digital marketing activities, including website traffic, conversion rates, and return on investment, and making necessary improvements based on the data obtained.

Online Advertising Managers:

Individuals responsible for creating and managing online advertisements to increase website visibility and traffic, including PPC advertising and other online advertising methods.

Online advertising managers’ responsibilities include:

Advertising strategy: Developing and implementing online advertising strategies to increase website visibility, traffic, and sales, including setting goals, determining advertising channels, and planning activities.
Campaign management: Designing, managing, and optimizing advertising campaigns on various platforms, including Google, Facebook, Instagram, LinkedIn, and advertising on other websites.
Ad creation: Creating text, image, and video ads using various advertising tools to attract and engage audiences.
Performance analysis: Monitoring and analyzing the performance of advertising campaigns using analytical tools such as Google Analytics and Facebook Ads Manager, including traffic, conversion rates, and return on investment.
Improvement and optimization: Making necessary improvements based on performance analysis data, including campaign settings changes, ad adjustments, and targeted advertising optimization.
Budget management: Managing advertising budgets and allocating financial resources to different campaigns based on priorities and advertising needs.
Reporting: Producing periodic and analytical reports on the performance of advertising campaigns for managers and improvement program management.
Guidance and consultation: Providing guidance and consultation to other teams on strategies, settings, and best practices for using online advertising to achieve business goals.

E-commerce Consultants:

Individuals who advise companies on e-commerce strategies, including optimization for search engines, launching online stores, and improving customer experience.

The duties of e-commerce consultants include:

Analysis and Evaluation: Examining the current conditions of the business and assessing the capabilities and obstacles related to e-commerce.

E-commerce Strategy: Developing e-commerce strategies to improve sales and business growth, including goal setting, identifying requirements, and selecting appropriate approaches.

Implementation of E-commerce Systems: Launching and implementing e-commerce systems, including online stores, content management systems, payment gateways, and customer management systems.

Optimization of Purchase Experience: Enhancing the purchasing experience of customers in online stores, including optimizing the user interface, purchase process, and providing relevant information and content.

Guidance and Consultation: Providing necessary guidance and consultation to businesses on the use of e-commerce technologies and performance improvement methods.

Project Management: Managing and supervising e-commerce-related projects through planning, resource management, and progress control.

Performance Evaluation: Monitoring and evaluating the performance of online stores and other e-commerce systems using specified criteria and providing relevant reports to managers.

Website Analysis and Evaluation Specialists:

Individuals who analyze the performance of websites using tools like Google Analytics and offer improvement solutions.

The tasks of website analysis and evaluation specialists include:

Analyzing and assessing website performance: Examining the performance and functionality of the website in various aspects, including traffic, user behavior, conversion rates, and strengths and weaknesses of the site.

Using analytics and evaluation tools: Utilizing tools such as Google Analytics, Google Search Console, and similar tools to collect data related to website performance.

Traffic analysis: Examining and analyzing the volume and source of website traffic, including direct traffic, referral traffic, and organic search traffic.

User behavior analysis: Investigating and analyzing user behavior on the site, including visit duration, pages visited, bounce rates, and on-page interactions.

Content critique and review: Evaluating the quality, added value, and alignment with marketing strategy of the website content.

Identifying website strengths and weaknesses: Identifying technical, content, user experience, and necessary improvements of the website.

Providing reporting and analysis: Generating periodic and analytical reports on website performance and strengths and weaknesses to suggest necessary improvements to relevant teams.

Content Producers:

Individuals responsible for producing textual, visual, and video content for websites and social media platforms, ensuring alignment with SEO strategies.

The duties of Content Producers include:

Content creation: Producing textual, visual, and video content for websites, blogs, social media, and other digital channels, in line with marketing strategies and audience needs.

Research and content creation: Conducting comprehensive research on various topics and producing original and valuable content that attracts audiences and addresses their needs.

Content optimization: Optimizing content for search engines (SEO) using appropriate keywords, meta descriptions, and content optimization techniques.

Up-to-date content production: Updating and producing new content relevant to changes and events related to the industry and the company.

Diversified content presentation: Providing diverse and engaging content in the form of articles, blog posts, infographics, videos, and podcasts to attract variety in audiences.

Coordination with various teams: Collaborating with marketing, design, web development, and other teams to provide coordinated content aligned with the overall business strategy.

Content management: Managing and updating website content, blogs, and social media to maintain content quality and diversity and attract audience attention.

Based on the above explanations, it can be concluded that SEO-related professions are of great importance and play a vital role in the success of online businesses. From website analysis and evaluation to content production and online advertising management, each of these professions helps businesses to be competitive in the online market and get closer to achieving their goals. Therefore, choosing and utilizing these professions as an essential part of digital marketing strategy helps companies to succeed in today’s competitive markets and ensure their growth and development.

What is content marketing?

Consumers (about goods or services) are hungry for information about how to solve problems or fulfill their desires.

If your brand provides them with this information through quality and useful content, you will earn their trust. And this will make your business gain authority in the market and when the customer needs to make a decision, your brand will be his choice.

To achieve this goal, content marketing will be the best choice for you. In another definition, content marketing includes things like articles, e-books, videos, infographics and the like that answer the questions and needs of users.


How to use content marketing to grow your business?

As you can see by now, content marketing is all about creating and sharing content online that will increase your website traffic through organic searches on search engines like Google, Bing, etc.

More traffic means more potential customers; And more potential customers will mean more income and profit for you over time.

We know that the goal of every digital marketer and business owner is to get a better ranking in search engines and attract stable customers and business growth. And the reason content marketing is so important today is the value of organic search for your business compared to other online advertising channels (such as social media, SMM, etc.).

A few years ago, when we were only familiar with SEO among the digital marketing methods*, we used to include a blog page in order to give credit to the website, and we added copy and non-copy content from the original file to the translation to the site. At that time, perhaps due to regular website updates, correct internal linking, use of appropriate tags, basic backlinking and other SEO methods (which all experts in this field are familiar with), we would get a good rank in search engines.

But when we add different content without a strategy, along with increasing traffic, what percentage of potential customers are directed to the website?

Content marketing is here to help you answer this question. How can an expert spend hours of his time working on long blogs to generate income for his business?

Before answering this question, I must say that unfortunately nothing comes easy! And content marketing is no exception.

Getting a good position takes time and effort. And maintaining it with constant site optimization and link building also requires constant work. But the good news is that it is worth it!

In general, a successful content marketing strategy includes the following steps:

1.Specifying goals

2. Research about keywords

3. Collecting data and information

4. Deciding on types of content

5. Create a content calendar

6. Creating and publishing content

7. SEO

8. Analysis of the results

As I said at the beginning of the article, there are different forms of content marketing, but you are not required to use all of them and it is better to invest your time and resources on methods that are logical and suitable for your brand.

However, the most common of them is blogging. Usually, businesses that use blogging for content marketing will have a better ROI.

But don’t forget that content marketing is not as simple as blogging or simply translating content!

(The reason for my emphasis is the wrong choices that some business owners unfortunately make.) Content marketing is a skill that should be done by experts in this field.


Why is content marketing vital to your business?

Digitalization of marketing methods has brought a unique opportunity for businesses.

With each passing day, the competition between companies is getting tougher and what separates them is the return they get from their marketing efforts.

In other words, content marketing is a cost-effective, long-term, customer-focused tactic to generate more traffic and conversion rates.
The top benefits of content marketing are:

1. Increase Website Traffic: If you are even a little familiar with inbound marketing methodology, you know that you cannot win at SEO without a content strategy. In fact, producing effective content is the foundation of organic search and the best way to increase website traffic.

After you’ve fixed the technical SEO issues on your website, do you sit back and wait? of course not. The best way to rank better in search engine results pages (SERPs) is to consistently produce useful content and answer searchers’ questions.

2. Building authority and trust: Google organizes what it wants to see from websites with an acronym:

E-A-T (Expertise-Authority-Trust); One of the benefits of content marketing is creating these features.

Creating brand awareness

4. Shine brand features

5. You communicate with your audience

6. You help your social media engagement and PR results

7. Improve conversion rates by generating demand: A site with a low conversion rate is like someone pouring water into a leaky bucket. It means that it works very hard while it can do a lot of things with bucket repair.

Whether your site’s conversion rate is low, average, or high, strategically boosting it is always a good idea. The best way to do this is to use content marketing through demand generation strategies.

8. Creating brand dependence and loyalty

Now that we have learned about content marketing, how to use it and its benefits, it is time to ask the question “why content marketing is necessary for your business”? to answer

Content is highly effective!

Content never gets old because there is always an audience for it. Whatever the investment is, the return you are looking for is buying your product or using your service; And content marketing will do much more than that.

Author: Hengameh Hojjat Ansari

* Types of digital marketing