What is content marketing?
Consumers (about goods or services) are hungry for information about how to solve problems or fulfill their desires.
If your brand provides them with this information through quality and useful content, you will earn their trust. And this will make your business gain authority in the market and when the customer needs to make a decision, your brand will be his choice.
To achieve this goal, content marketing will be the best choice for you. In another definition, content marketing includes things like articles, e-books, videos, infographics and the like that answer the questions and needs of users.
How to use content marketing to grow your business?
As you can see by now, content marketing is all about creating and sharing content online that will increase your website traffic through organic searches on search engines like Google, Bing, etc.
More traffic means more potential customers; And more potential customers will mean more income and profit for you over time.
We know that the goal of every digital marketer and business owner is to get a better ranking in search engines and attract stable customers and business growth. And the reason content marketing is so important today is the value of organic search for your business compared to other online advertising channels (such as social media, SMM, etc.).
A few years ago, when we were only familiar with SEO among the digital marketing methods*, we used to include a blog page in order to give credit to the website, and we added copy and non-copy content from the original file to the translation to the site. At that time, perhaps due to regular website updates, correct internal linking, use of appropriate tags, basic backlinking and other SEO methods (which all experts in this field are familiar with), we would get a good rank in search engines.
But when we add different content without a strategy, along with increasing traffic, what percentage of potential customers are directed to the website?
Content marketing is here to help you answer this question. How can an expert spend hours of his time working on long blogs to generate income for his business?
Before answering this question, I must say that unfortunately nothing comes easy! And content marketing is no exception.
Getting a good position takes time and effort. And maintaining it with constant site optimization and link building also requires constant work. But the good news is that it is worth it!
In general, a successful content marketing strategy includes the following steps:
2. Research about keywords
3. Collecting data and information
4. Deciding on types of content
5. Create a content calendar
6. Creating and publishing content
8. Analysis of the results
As I said at the beginning of the article, there are different forms of content marketing, but you are not required to use all of them and it is better to invest your time and resources on methods that are logical and suitable for your brand.
However, the most common of them is blogging. Usually, businesses that use blogging for content marketing will have a better ROI.
But don’t forget that content marketing is not as simple as blogging or simply translating content!
(The reason for my emphasis is the wrong choices that some business owners unfortunately make.) Content marketing is a skill that should be done by experts in this field.
Why is content marketing vital to your business?
Digitalization of marketing methods has brought a unique opportunity for businesses.
With each passing day, the competition between companies is getting tougher and what separates them is the return they get from their marketing efforts.
In other words, content marketing is a cost-effective, long-term, customer-focused tactic to generate more traffic and conversion rates.
The top benefits of content marketing are:
1. Increase Website Traffic: If you are even a little familiar with inbound marketing methodology, you know that you cannot win at SEO without a content strategy. In fact, producing effective content is the foundation of organic search and the best way to increase website traffic.
After you’ve fixed the technical SEO issues on your website, do you sit back and wait? of course not. The best way to rank better in search engine results pages (SERPs) is to consistently produce useful content and answer searchers’ questions.
2. Building authority and trust: Google organizes what it wants to see from websites with an acronym:
E-A-T (Expertise-Authority-Trust); One of the benefits of content marketing is creating these features.
Creating brand awareness
4. Shine brand features
5. You communicate with your audience
6. You help your social media engagement and PR results
7. Improve conversion rates by generating demand: A site with a low conversion rate is like someone pouring water into a leaky bucket. It means that it works very hard while it can do a lot of things with bucket repair.
Whether your site’s conversion rate is low, average, or high, strategically boosting it is always a good idea. The best way to do this is to use content marketing through demand generation strategies.
8. Creating brand dependence and loyalty
Now that we have learned about content marketing, how to use it and its benefits, it is time to ask the question “why content marketing is necessary for your business”? to answer
Content is highly effective!
Content never gets old because there is always an audience for it. Whatever the investment is, the return you are looking for is buying your product or using your service; And content marketing will do much more than that.
Author: Hengameh Hojjat Ansari
* Types of digital marketing